Registrar partner
Sedo
The European secondary market — deepest comp database in the industry.
- Founded
- 2001 · Cologne, Germany
- HQ
- Cologne, Germany
- Ownership
- Private — part of United Internet AG
What it is
Background and scope
Sedo (Search Engine for Domain Offers) was founded in 2001 in Cologne, Germany. It is part of United Internet AG, the German internet group that also owns 1&1 IONOS.
Sedo operates one of the largest domain aftermarkets globally, with particular strength in European ccTLDs (.de, .eu, .fr, .nl) and a brokerage arm that handles higher-value private transactions.
Its native multi-currency escrow — settling in EUR, USD, and GBP — makes it a default choice for cross-border deals where Escrow.com is impractical or unfamiliar to the seller.
Strengths
What it's good at
- Large historical comp database of closed transactions
- Native multi-currency escrow built into the platform
- Strong reach into European, Asian, and ccTLD sellers
Trade-offs
Where it falls short
Buy-it-now prices on listed inventory are often well above what the same owner will accept off-market; the UI shows its age.
How Laser AI uses it
Our role on a deal
Sedo's closed-transaction archive is one of the most useful pricing tools in domain brokerage. When we anchor a negotiation we cite Sedo comps. We also use Sedo escrow for cross-border deals where the seller does not trust Escrow.com or prefers euro settlement.
When we route here
Scenarios that send a hunt to Sedo
- The seller is European or prefers EUR settlement.
- We need closed-transaction comps to anchor an offer.
- The TLD is a European ccTLD (.de, .eu, .fr, .nl) with deep Sedo supply.
At a glance
Sedo in a single table
- Founded
- 2001 · Cologne, Germany
- HQ
- Cologne, Germany
- Ownership
- Private — part of United Internet AG
- Primary TLDs
- .com, .de, .eu, and most ccTLDs and gTLDs
- Marketplace
- Sedo Marketplace — listings + brokerage
- Escrow
- Yes — native multi-currency escrow built into the platform
- API
- Yes — partner API for listings and reseller integrations
- Best for
- Pulling comparable-sale data and negotiating with European registrants.
Snapshot as of May 30, 2026
Direct answer
What is Sedo?
Sedo is a German domain marketplace and brokerage founded in 2001 and headquartered in Cologne. It is owned by United Internet AG and operates one of the largest secondary markets for domain names worldwide, with particular strength in European ccTLDs and a native multi-currency escrow service used for cross-border transactions.
FAQ
Common questions about Sedo
What does Sedo stand for?
Sedo stands for 'Search Engine for Domain Offers.' It was founded in 2001 in Cologne, Germany.
Does Sedo offer escrow?
Yes. Sedo provides native multi-currency escrow that supports EUR, USD, and GBP settlement.
Who owns Sedo?
Sedo is part of United Internet AG, the German internet group that also owns 1&1 IONOS.
Related partners
Closest peers in our network
You do not need to pick the registrar. We pick the path that closes the deal.
Tell us the name. We tell you which platform the seller is on, where escrow should clear, and where the domain should live once it is yours.